business communication investments by failing to develop effective marketing and business communication plans.  “Winging it,” also known as “shooting from the hip,” is not an effective strategy.

Transform “Common Sense” Into Common Practice

Some companies and organizations earn low returns for failure to implement common-sense strategies and actions.  In these cases, the best way to earn higher returns from your marketing or business communication investments is to simply turn common sense into common practice.  A Keep in Touch (KIT) program for customers, prospects, and stakeholders is an example of a common sense strategy many organizations and businesses fail to embrace as common practice.

Anticipate Change

Others achieve low returns because they are slow to respond to (or ignore) fundamental changes in human behavior, human institutions, or the business or organizational environment.  In these instances, systematic and ongoing study by means of environmental scanning helps organizations and businesses to anticipate change and capitalize on emerging opportunities.

Challenge Your Communication Culture/Debunk Marketing Myths

Many organizations and businesses suffer low returns by clinging to widely held, but mostly mistaken ideas about effective marketing and business communication practices.  Seeking the perspective of an experienced marketing consultant is often the most effective way to change a company or organizational communication culture (“the way we do things around here”) and debunk marketing myths.

Embrace Technology, Substance, Customer Needs

Some businesses and organizations suffer low returns on their marketing and business communication by failing to embrace new technologies.  Others achieve low returns by emphasizing style over substance.  Still others suffer low returns by embracing the latest marketing and communication fads, while disregarding the wants, needs, and preferred communication methods of their customers, prospects, and stakeholders. 

Free Assessment Tool

The road to higher returns from your marketing and business communication investments starts with a review of your company’s or organization’s current marketing and business communication tools and strategies.  For a free assessment tool, email Phill Domask: phill@philldomask.com. Please include the phrase “Free Assessment Tool” in your email subject line.

Constructive Consulting Solutions

If the review of your company’s or organization’s current marketing and business communication tools and strategies identifies systems and strategies needing improvement, or uncovers marketing or business communication opportunities you currently ignore – but should employ – the Phill Domask Consultancy would welcome the opportunity to lead a facilitated, customized course of action to help you achieve higher returns on your marketing or business communication investments. Use the navigation bar below to learn more about Phill and his Consultancy.