Why Was A Seagull Chosen as the Logo and Mascot for the Phill Domask Consultancy?

Some people think seagulls are vermin (and thus, to their minds, the perfect metaphor for consultants).  But seagull fans can also find similarities between their favorite bird and effective consultants, including:

• Seagulls are wave riders.  Wave riding is a key skill, according to author/consultant Karl Albrecht, for any business or organization looking to capitalize on fundamental changes in the business environment.
• Seagulls are early birds, always ready to profit from emerging (food) opportunities.
• Seagulls are hard workers and aren’t too proud to sift through the garbage to find what they need.
• Seagulls are master flyers, soaring with grace, beauty, spirit, passion, energy, and vitality … Tom Peters' benchmarks for effective consultancy products and services.
• Seagulls are effective communicators, engaging both logical and emotional drivers.
• Seagulls are resourceful, intuitive, adaptable, determined, and highly intelligent, important characteristics for consultants.
• Seagulls are independent by nature, but also adept at working in community.  They are able to view the world from multiple perspectives – sea level, the heights, and from 30,000 feet.
• Seagulls are knowledge managers, passing the wisdom and traditions of the flock to subsequent seagull generations. 
• Seagulls are alert and always scanning the horizon, searching for clues (however faint) about how the world is changing and what the changes might mean for the flock.

Most important to this discussion of why a seagull serves as the logo/mascot for the Phill Domask Consultancy … An inland seagull is a key visual link to Phill Domask’s past, and to three exceptional individuals – John Hilbrink, Bonnie Fong, and Marlene Jones – whose enthusiasm, encouragement, and patient knowledge-sharing made the Phill Domask Consultancy possible.

Thanks, John, Bonnie, and Marlene, for bestowing upon Phill the courage to fly solo.